Irish Retail Programme

The Irish grocery retail market is made up of major multiple supermarket groups, convenience retailers, discounters, and specialist independents as well as direct to consumer channels such as farmer’s markets and online retailing. With a current value of around €9 billion, grocery retail in Ireland in all of its formats represents a key sales opportunity for most food producers. guide-to-retail-cover

As part of its strategy of assisting small businesses to grow their market in the retail sales channel, Bord Bia has developed a guide to retail as a practical tool for such producers to better understand the Irish retail landscape and to familiarise themselves on how to enter and how to become established in this market.

The guide includes profiles of the major multiples and discounters and an overview of independent specialists as well as a useful sample pricing model and a glossary of retail terms.

This Guide to Retail for Small Food Producers is part of a series of publications from Bord Bia that includes the Guide to Distribution for Food & Drink Producers and the forthcoming Guide to Farmer’s Markets for Small Food Producers.

Download your copy now: BordBia-Retail-Guide 


Irish Retail Programme

  • Under Development currently – more information to follow.
  • For Irish grocery retail enquiries please contact Maria Couchman at


Retail and Finance Mentors

Bord Bia also works with a number of expert retail key account and retail finance mentors. These mentors can support client companies on a bespoke basis to guide and advice them on their key account and finance strategy. Some fees may apply for their services.

Food Academy

Food-Academy-Start The Food Academy initiative is structured to support Supervalu client companies in developing their businesses for local, though provincial and ultimately national supplier status. Food Academy is tiered on two levels:
  • Food Academy Start is a training programme aimed at supporting and nurturing start up food businesses. It is a joint initiative between Bord Bia, Supervalu and the County Enterprise Boards and is delivered through a series of retail workshops. The content has been designed by Bord Bia to provide a standardised programme of supports to start up and small food businesses, that aims to guide companies from start-up stage to their first retail listing.For all Food Academy Start queries please visit, or contact your Local Enterprise Office directly.
  • Food Academy Advance provides a retail support structure to over 20 high potential Food Academy Start graduates over a six month period to sustainably increase their trade with Supervalu from local to provincial or national supplier status. Food Academy Advance is structured to support suppliers in increasing their store numbers at a pace that suits their business strategy and commercial capability.For all Food Academy Advance queries please contact Gillian Willis – Small Business Manager | T: 01 6142233