2017 Bord Bia SME Export Programme

Bord Bia has developed a ‘Preparing for Export’ programme which will run from March to December 2017 for companies who are about to embark on the export journey. This programme will consist of workshops where topics will include:
  • How to identify and research export markets,
  • Market Segmentation,
  • Using Research to Understand the Opportunity,
  • Key marketing mix elements to consider,
  • Developing an export plan,
  • Route to market options.
The programme will also include a series of 1:1 mentoring sessions with experts and a visit to an overseas market to gain insights into the retail environment, trends in the market, the competitive set and packaging and merchandising options.

For further information please email linda.cullen@bordbia.ie.