Each year, Bord Bia arranges a series of short Market Study Visits providing our client companies with an excellent insight into European markets.
The Bord Bia Market Study Visits allow you to visit the maximum number of retailers or foodservice operators in a market in the most cost-efficient way possible, with the added benefit of a local market overview and insights from Bord Bia’s local representatives.Market study visits are cost-effective way to visit UK and European markets, whether for inspiration or with a view to growing your export trade. These visits offer the opportunity for you to spend time examining your category in each of these stores (or foodservice outlets) and see first-hand any local category innovation, pricing, packaging and sizing models. There is a minimal charge for each visit which covers lunch and internal transportation. Flight costs are at clients own expense. You must book your own flights for these itineraries and we will recommend preferred flight options.