BI:TES – Better Ideas: Think Evaluate Select

BI:TES – Better Ideas: Think Evaluate Select

Minimise innovation risk by quantitatively evaluating concepts with consumers to understand their feasibility before further investing time or money in development or launch.

B I:TES is Bord Bia’s concept iteration and validation tool. We want to support you in bringing better ideas to market.

Whats involved?

Testing Innovations, Propositions, Products and Packaging concepts with Consumers for Instant Feedback.
  • Sample
    • Targeted sample based on your core consumer group, located anywhere in the world.
  • Method
    • Short surveys using smartphone technology through a bespoke Bord Bia research platform, developed by Insight Specialists.

At the end you will receive:

  • Live reporting and access to online dashboard reports.
  • Instant feedback on innovations, products, propositions and concepts.
  • Results which will help you to think, evaluate and select the best ideas for launch.
  • Rapid headline feedback from your target consumers anywhere in the world at a low cost.

Who can avail of BI : TES

  • Food, drink and horticulture companies who are manufacturing in Ireland.
  • With a turnover of €100,000 +
  • Have a current listing in either retail or foodservice.

For any queries or for further details please contact The Thinking house at or Klara Lynch at