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Bord Bia

Marketing Assistance Programme (MAP) Grants

 

Applications for Bord Bia’s Marketing Assistance Programme (MAP) Grant are now access through My Bord Bia.

You must now apply online through the My Bord Bia. All applicants in 2022 and 2023 would have signed up and received login details to My Bord Bia. Instructions on how new MAP grant applicants be apply for a My Bord Bia account will be issued in advance of applications opening.
 
Already have an account? Click here to login to My Bord Bia, or register here for a My Bord Bia account.
 

About the MAP Grant 2024

Bord Bia’s Marketing Assistance Programme (MAP) Grant helps Irish food, drink and horticulture producers enhance their performance and gain a foothold in new markets by providing financial support for a range of marketing activities.

The grant is open to producers who are client companies of Bord Bia and who have a turnover greater than €100,000 but less than €3.5 million in 2023. In general, the grant supports 60% of expenditure on eligible activities, while verified members of Bord Bia’s Origin Green Programme and certified members of Bord Bia Quality Assurance and Sustainability Schemes are entitled to 70% support. These members will also be prioritised for higher grants.

Examples of activities eligible for the MAP grant include:

  • Participation in trade fairs and exhibitions and related costs
  • Marketing consultancy, focus groups and published reports
  • Marketing training, courses and seminars
  • Design and origination of packaging/labels/POS materials/brochures
  • Website development
  • Quality consultancy, training and audit costs, nutritional analysis
  • Market research visits
  • In-store tastings