Irish whiskey producers look east for growth opportunities

Bord Bia to carry out study into Chinese consumers’ awareness of Irish Whiskey. This comes about due to Irish Whiskey producers seeking assistance from Bord Bia to help tap into markets in Asia, where Irish brown spirits are currently small players.

Rival Irish whiskey producers are teaming up to seek European Union funding in the hope to gain new multi-million-euro opportunities for growth in China and Japan

Alcoholic Beverage Sector Manager in Bord Bia, Denise Murphy said the China study was a precursor to seeking EU funds for a full market development exercise for the sector in China and Japan

For more please find a link to the full article in the Irish Times below;