As mentioned previously, marketing isn’t just about advertising or design – it’s at the heart of making sure your business has the best chance of success. Great marketing should help you get and keep profitable customers.
Using the four 'P's, you can ensure you have the right product or service, at the right price, in the right place and at the right time and with the right promotion to your target market.
The following sections set the scene for your Product, Price, Place and Promotional activities. You will find a broad base of information from planning to understanding your competition: