Marketing isn’t just about advertising or design – it’s at the heart of making sure your business has the best chance of success. Great marketing should help you get and keep profitable customers.

The most successful businesses are those that put the consumer at the heart of everything they do - so the key is to identify, attract and satisfy consumers. The aim of marketing is to help you ensure that your business has:

• The right product or service
• At the right price
• In the right place and at the right time
• With the right promotion to your target market

These four elements are often referred to as the ‘Four P’s’ and they are a recurring theme in successful marketing.  In this section, in addition to information on the four P's, you will also find information on:

• Marketing Plans
• Marketing Environment
• Market Research
• Segmentation & Positioning
• Competitive Strategy