When we name anything - a baby, a pet, a home - we put a lot of thought into it:
- Does it fit their personality?
- Is it easy to pronounce?
- Is it memorable for all the right reasons?
It’s exactly the same when it comes to creating a brand name for a product or a company. So before you kick-start the process, you need to look closely at your brand blue print and take into consideration the following:
- What your brand delivers for your target customer
- Your customers’ needs and desires
- The essence of what the brand stands for
- The marketplace in which the brand will operate
The naming process itself is straightforward:
Step 1 Naming Workshops (To generate name suggestions eg. proper names, abstract names, combined names or descriptive names)
Step 2 Initial Name Clearance (Does anyone else already own it?)
Step 3 Naming Shortlist (Whittling down the options)
Step 3 Focus Groups (To test what your customers think)
Step 4 Name Selection (The final choice)
Step 5 Clearance Searches (Legal searches carried out by a trademark attorney)
Step 6 Trademark Registration (To protect your name)
The result will be a unique name that reflects your brand blueprint, is easy to pronounce, is relevant to your target market and is legally protected.